'try better' football tee
year
2024
scope
concept, branding, design
category
Product development
about
The world of football is dominated with discrimination against women. This statement football jersey speaks up and insists on sports justice. The tee combines the classic football jersey aesthetic with an important message about gender inequality within the football world. In other words, I’ve created the type of football jersey that I myself want to wear: The one that supports the ‘Sports Justice’ club.

Supported by the sponsors Dansk Kvindesamfund and Menssäkrad.

Purchase your own ‘Try Better’ tee here.